19 Sep 2017:
The Convention Secretariat for the WHO FCTC (CSF) has issued a statement denouncing Philip Morris International’s new billion dollar ‘Foundation for a Smoke-free World’, that it is an industry funded activity in breach of the WHO FCTC. According to the CSF, “Any collaboration with this Foundation, due to its current funding arrangements that comes from a tobacco multinational, would constitute a clear breach of Article 5.3 of the Convention concerning tobacco industry interference.”
The CSF clarifies that “Parties to the Convention have agreed, through the Guidelines to Article 5.3 that activities described as “socially responsible” by the tobacco industry, constitute a marketing and public-relations strategy that falls within the Convention’s definition of advertising, promotion and sponsorship. Parties should not endorse, support, form partnerships with or participate in tobacco industry activities described as socially responsible. Tobacco industry is clearly looking for a seat at the table.” See here for FCTC Article 5.3 Guidelines.