June 26, 2019
It took decades, but tobacco companies have figured out how to get their ads back into heavy rotation: by not selling cigarettes.
Fourteen years after an EU directive banned most cigarette advertising, tobacco companies are enjoying a marketing renaissance — and, some allege, skirting regulations — by pivoting their message to “potentially reduced harm” products like vape pens and heat-not-burn devices.
Read more: Politico
