Health officials investigating Imperial Tobacco ad campaign on vaping

February 6, 2020

MONTREAL — Health Canada and its provincial counterpart in Quebec are investigating a widely disseminated Imperial Tobacco advertisement on vaping to see whether it violates advertising laws.

The ad in question, which ran on several media platforms, warns of an “epidemic of disinformation” and of “hypocrisy” surrounding vaping. It was launched by Imperial Tobacco, which sells Vype vaping products through its parent company, British American Tobacco.

Read more: National Post