Analyzing Big Tobacco’s Global Youth Marketing Strategies and Factors Influencing Smoking Initiation by Nigeria Youths Using the Theory of Triadic Influence (2020)

Authors: Ukoabasi Isip and  John Calvert  Abstract Background: Major transnational tobacco companies (TTCs) have identified Nigeria, the seventh most populous country in the world, as a market with a significant revenue potential, given its high youth population and growing gross domestic product (GDP). This research analyses tobacco industry-related strategies and activities targeting youth (aged 15 to […]

How Women are Targeted by the Tobacco Industry (1990)

Author: Amanda Amos If women in many parts of the world are smoking in greater number than ever before, it is probably no coincidence. Women represent a fresh and lucrative target group for the tobacco industry, which has learned to tailor its products and promotion to women’s presumed tastes. The promotion images, themes and devices used […]

Emotions for Sale: Cigarette Advertising and Women’s Psychosocial Needs (2005)

Authors: Stacey Anderson, Stanton A Glantz and Pamela Ling Abstract Objective: To explore messages of psychosocial needs satisfaction in cigarette advertising targeting women and implications for tobacco control policy. Methods: Analysis of internal tobacco industry documents and public advertising collections. Results: Tobacco industry market research attempted to identify the psychosocial needs of different groups of […]

Tobacco Advertisement, Promotion and Sponsorship Ban Enforcement Index at Sales Points in Panama (2017)

Authors: Victor Hugo Herrera et al. Abstract Introduction: We assess the tobacco advertisement, promotion and sponsorship (TAPS) ban enforcement in sales points in Panama in 2017. Methods: A nationwide observational survey to assess TAPS ban enforcement in sales points was conducted and involved retail sale in non-specialized stores with food, beverages or tobacco predominating according to […]

Point-of-Sale Marketing of Heated Tobacco Products in Israel: Cause for Concern (2019)

Authors: Bonnie Halpern-Felsher Abstract Understanding how PMI markets IQOS at the point-of-sale in Israel is critical to determining whether marketing practices adhere to regulations and appeal to groups most at risk at initiating new tobacco products, such as adolescents. An article by Bar-Zev, Levine, Rubinstein, Khateb, and Berg (2019) examined the marketing of IQOS in retail […]

Vector Control: Controlling the Tobacco Industry and its Promotions (2008)

Author: Simon Chapman Abstract Promoting Tobacco Use After Advertising BansShould We Control Smoking in Movies?Corporate Responsibility and the Tobacco IndustryAcademic Denormalisation. In book: Public Health Advocacy and Tobacco Control: Making Smoking History, pp.172-197 Read more: Wiley-Blackwell

IQOS Point-of-Sale Marketing Strategies in Israel: A Pilot Study (2019)

Authors: Yael Bar-Zeev et al. Abstract Background: Philip Morris International’s IQOS (“I Quit Ordinary Smoking”) device has increasingly penetrated the global tobacco market. In Israel, among the first countries with IQOS in its market, the IQOS device is sold in specialty stores and online; the heat sticks – HEETS – are sold at traditional retailers. […]

The Virginia Slims Identity Crisis: An Inside Look at Tobacco Industry Marketing to Women (2005)

Authors: Benjamin Toll and Pamela Ling Objectives: Because no prior studies have comprehensively analysed previously secret tobacco industry documents describing marketing female brands, the Virginia Slims brand was studied to explore how Philip Morris and competitors develop and adapt promotional campaigns targeting women. Methods: Analysis of previously secret tobacco industry documents. The majority of the documents used were […]

Global Evidence on the Association between POS Advertising Bans and Youth Smoking Participation (2016)

Authors: Ce Shang et al. Abstract Background: Point-of-sale (POS) tobacco advertising has been linked to youth smoking susceptibility and experimental smoking. However, there is limited evidence of the association between POS advertising bans and youth smoking participation. This study aims to examine how such bans are associated with current smoking, daily smoking, and regular smoking (≥1 […]

“Torches of Freedom”: Themes of Women’s Liberation in American Cigarette Advertising (1999)

Authors: Steve Craig Abstract Women began smoking in the United States during the 1920’s, when the cigarette was adopted by factory workers and college women as a symbol of rebellion, independence, and equality. Tobacco companies exploited this new market by directing advertising at women. One brand in particular — Lucky Strike — had remarkable success by […]