JUUL and the Guinea Pig Generation: Public Health Concerns about Use by Young People (2018)

JUUL. The recent rapid rise in popularity of this flavored, potent, nicotine-based e-cigarette product, particularly among youth and young adults, as well as the apparent ease of access, use, and ability to open and custom‑fill its supposedly closed-system cartridges, has alarmed the public health community.

Youth use of e-cigarettes is now more common than use of conventional cigarettes, yet significant gaps remain in e-cigarette regulatory structures, federally, and among state and local governments. This fact sheet provides an overview of JUUL, examines regulatory issues related to the product, and describes regulatory measures that can help prevent harmful health impacts on this susceptible generation.

Read more: Public Health Law Center