Protect young people from tobacco industry tactics
The tobacco industry recruits young people through addictive products, marketing, influencers and digital platforms—and works to weaken the policies and institutions meant to protect them.
Global Youth Voices
The Global Youth Voices (GYV) is a movement that represents youth coalitions and organizations from across the globe that seek to make the tobacco industry pay for the harms caused to the planet and its people, not only for those in this generation but also future generations. GYV’s previous statements and initiatives have been recognized by the WHO and at the WHO FCTC Conference of the Parties. The Global Center for Good Governance in Tobacco Control (GGTC) convenes and provides technical assistance to GYV.
GYV connects experiences from countries and regions with global action. Together, participating youth organizations and coalitions develop shared policy positions, coordinate advocacy, and bring youth demands into national and international policy processes, advancing stronger tobacco control, protecting policymaking from tobacco industry interference, and holding the industry accountable for harms to people and the planet.
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Protecting young people is part of the WHO FCTC
The WHO Framework Convention on Tobacco Control provides the global foundation for protecting present and future generations from tobacco industry harm. Global Youth Voices supports full and effective implementation of the WHO FCTC and brings together shared youth demands for stronger action in five key areas.
Resources for protecting young people
Evidence, policy guidance, advocacy materials and updates on tobacco industry tactics, youth protection and accountability.
Global Youth Voices Declaration
Shared demands developed by youth organizations and coalitions participating in Global Youth Voices to prevent tobacco and nicotine addiction, protect policymaking from tobacco industry interference, hold the industry accountable, and safeguard present and future generations.
Read the Declaration
Tobacco Industry: Manipulating the Youth into a Lifelong Addiction
Examines how the tobacco industry uses flavors, marketing, digital platforms, new products, and other tactics to attract young people and sustain nicotine addiction.
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Novel and Emerging Tobacco and Non-Tobacco Products: ENDS and ENNDS
Provides evidence on electronic nicotine delivery systems, electronic non-nicotine delivery systems and the ways these products are designed and marketed to appeal to young people.
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7 Ways to Protect the Youth Against Tobacco Industry Interference
Practical actions to expose tobacco industry tactics, strengthen protective policies and support independent youth engagement in tobacco control.
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