Protecting the Plain Packaging Consultation from Tobacco Industry Interference (2016)

Authors: Julia Smith and Kelley Lee

Tobacco products have been shown to lose some of their appeal when colours, images and brand names are removed from packaging.1 The tobacco industry, however, is well known for opposing plain-packaging initiatives. It has spread misinformation, commissioned junk science and sought to influence policy-makers through think tanks and other third parties.2 On Aug. 31, 2016, the Canadian government’s public consultation on plain and standardized packaging for tobacco products, the first step toward implementing this effective public health measure, will close. The government must guard against tobacco industry interference during the consultation and the legislative process to follow.

Read more: CMAJ