Commentary: Philip Morris Says It Wants to Quit Cigarettes. But It’s Just Blowing Smoke.

Author: Myers, M. and Koval, R.

Philip Morris International (PMI)—the giant cigarette manufacturer operating in most countries excluding the U.S.—claims it wants a smoke-free future, placing advertisements in major United Kingdom newspapers earlier this week with a New Year’s resolution: “We’re trying to give up cigarettes.”

Read more: Fortune