Piers Morgan ridicules Philip Morris boss for ‘staggeringly hypocritical’ campaign to ‘end smoking’ with help of less harmful alternatives – despite still selling cigarettes

Author: Keay, L.

The boss of one of the world’s largest cigarette companies has urged Britons to stop smoking.

Peter Nixon is the UK managing director for Philip Morris, which produces 800 billion cigarettes across the world every year.

But today, on National No Smoking Day, he appeared on ITV’s Good Morning Britain to implore smokers to switch to his new heated tobacco products – claiming they are less harmful.

Read more: Mail Online