Selling Addiction: Tobacco Industry Transition to New Products (2019)

To dominate the market for e-cigarettes and novel tobacco products, the tobacco industry is re-using tactics that successfully targeted youth and misinformed the public about product safety in the past. While the industry aggressively promotes its new products under the guise of offering solutions, some of the hard-fought, life-saving tobacco control measures currently in place are being undermined.

Read more: WHO Regional Office for Eastern Mediterranean and WHO FCTC Secretariat’s Knowledge Hub for Article 5.3