The tobacco industry’s key strategy to challenge anti-tobacco advertising, promotion and sponsorship (TAPS) policy is arguing against comprehensive bans. This aims to ensure sufficient loopholes to allow continued marketing of tobacco products through points of sale, targeted promotions and sponsorship. The tobacco industry uses corporate social responsibility (CSR) activities to access policy-makers, and utilizes its advertising budget to entice the entertainment and media sector to support voluntary codes or self-regulation.
