PEEL THE COVER AND EXPOSE THE TRUTH

Tobacco industries have been marketing "light" and "mild" products as "safer" alternatives and using this as cover up to bait and make consumers think that it is out of harm's way and better. The truth is these kinds of cigarettes are not less harmful than regular cigarettes. Cigarettes are still cigarettes, they are dangerous not only to human health, but also to the environment. Peeling this cover-up is like peeling the skin of tobacco industries and revealing the hidden truth underneath.